How it Works

Dial and Bezel auctions are designed to provide the best experience for buyers and sellers alike. We connect trustworthy sellers with passionate buyers on a platform built for learning, discovering, and discussing our shared passion – watches.

How It Works

  1. What makes Dial + Bezel different?
  2. How do I submit a watch?
  3. How do live auctions work?
  4. How does bidding work?
  5. What is the post-auction process?
  6. What are Dial + Bezel’s buyer and seller fees?

1. What makes DaB different?

  1. We represent each watch honestly
    • Every listing includes objectively-written overviews and comprehensive photo galleries. If there’s a scratch on the case, you’ll know about it AND the owner’s story that goes along with it.
  2. Each seller is provided with an auction specialist
    • We get it, parting with your possessions is hard. We’re here to make it easy. Every seller is assigned a dedicated point of contact to help with the drafting and the live auction process.
  3. Comment threads for transparent conversation
    • On each listing, we let buyers and sellers communicate constructively about the watch in an open format. After all, open dialogue is honest dialogue.
  4. Sniping protection
    • To make sure everyone has a fair shot to place their max bid, we extend our auctions by two minutes each time a bid is placed within the final two minutes of that auction. That’s good for the seller and good for the bidder.

2. How do I submit a watch?

All submissions are done from the watch submissions page.

We offer two levels of service based on the needs of a seller— Standard and Premium

Standard Service

Sellers get a custom-written auction listing by one of our Auction Specialists, a 7-day auction, and reserve pricing all for the price of $99.

Premium Service

Photography skills still a work in progress? No problem. Send us your watch in and our professional photographers will shoot inspirational and detailed listing photos that showcase your watch in prime fashion for an additional $250. We will even send you a prepaid and insured shipping label to do so.

Submitting a watch only takes a few minutes. After choosing a service level, all you’ll need is the brand and model of your watch as well as a few photos, so we can see if it’s a good fit for our audience.

If a watch is accepted, the seller pays the listing fee and we will reach out to you to get more information and learn what makes your watch really special.

3. How do live auctions work?

Every auction goes live with an informational listing, photo gallery, and additional seller features that help ensure a great result.

  • Each auction has a comment thread where the D+B community discusses the watch and asks the seller questions. Sellers are encouraged to be active participants in the comments section—answering questions and engaging with the community increases bidder confidence and, likely, the final sale price.
  • Each seller has the ability to lower their reserve while the auction is live.

New auctions are posted daily on Dial + Bezel and last for 7 days. Once an auction goes live anybody with an account can bid on the watch and the highest bidder at the end of the auction wins.

4. How does bidding work?

Bidding is easy. To place a bid on a watch, you will need to create an account (link) and link it with a valid debit or credit card.

  • Once you place a bid, Dial + Bezel will authorize your credit card for the bid amount.
  • Sniping protection extends the auction clock by two minutes each time a bid is placed in the auction’s final moments. The auction isn’t over until two full minutes have elapsed since the highest bid was placed.
  • We encourage all potential bidders to read the listing and review the entirety of the comment section before placing a bid. It is important that bidders do their due diligence to understand all the details of the watch and insights offered by members of the community.

Bids can also be placed via proxy bidding if that feature is enabled for the specific auction. When using proxy bidding you can enter your maximum bid for a watch and Dial + Bezel will automatically place the lowest bid within your maximum to keep you winning the auction.

5. What is the post-auction process?

The Dial + Bezel post auction process is protected by an escrow process that provides both the buyer and seller with safety, security and piece of mind. Here is how it works. Once an auction ends and the reserve price has been met the user with the highest bid will receive an invoice for the price of the watch plus buyers premium and any additional fees. These funds are then held by Dial + Bezel. We will then send a prepaid label to the seller so that they can ship out the watch in custom dial and bezel protective packaging. Finally, once the buyer has received the watch, Dial + Bezel will release the funds to the seller.

6. What are D+B’s buyer and seller fees?

Dial + Bezel aims to make our fees as clear and transparent as possible.

  • Sellers pay a $99 listing fee, with the option to add our Premium photo service for an additional $250. There are no other seller fees on D+B.
  • Buyers pay a 5% buyer’s premium fee on top of the final sale price to D+B and a 3% credit card processing fee if they choose to pay via credit card. Please note that there is no processing fee for paying via ACH or wire transfer.
  • Reserve pricing can be set by the seller for $25

Frequently Asked Questions

Common Seller Questions

How much does it cost to sell a watch on Dial + Bezel?

  • All listings start at $99 with the option to add our Premium photo service for an additional $250. Additionally, reserve pricing can be set by the seller for $25. There are no other seller fees on D+B.

How do I submit a watch to sell and what is the process after I submit my watch?

  • It only takes a few minutes to submit a watch on our watch submission page. All you will need is the brand and model of your watch as well as a few photos. If we like your watch we will reach out to you to get more information and learn what makes your watch really special. If your watch is selected, you will be required to submit specific detailed information about your watch as well as high-quality photos (subject to additional approval).

How do you choose which watches are selected to be auctioned?

  • There are no strict criteria or guidelines for how we pick which watches move onto the auction process. We look for watches that are honestly shown for what they are (both the good and the bad) and which we feel our community will engage with. Cool, odd, and interesting stories are definitely a plus. If you have something that fits this mold, we would love for you to submit your watch to us!

How long after a watch is accepted does it take to go up for auction?

  • The time between your watch being accepted by Dial + Bezel and the auction going live can vary, but we try out best to make the process go as quickly as possible. This means that most watches go up within 2 weeks but there can be acceptions. The more information you provide us during submission, the quicker the process goes.

How long is each auction?

  • All auctions last for 7 days.

Can I sell my watch if I or my watch is not located in the US?

  • Currently we are only accepting watches and sellers that are located in the US.

What are reserves and how do they work?

  • An auction reserve is a minimum price set by the seller for the watch. If the highest bid is not above this price, then the watch will not sell in the auction. If an auction ends without the reserve price being met we will connect the top bidder with the seller to see if a deal can be brokered.

Can I edit my watch submission form once it has been sent in?

  • You can’t edit a watch submission form once it has been sent but if there is a major error that you would like to make us aware of please send an email to hello@dialandbezel.com and we will make sure to take your edits into account. 

Who is responsible for writing the auction listing?

  • All auction listings will be written by our Auction Specialists, the same people responsible for writing all editorial on Dial + Bezel. We do this to ensure that all of the watches listed on our site are accurately and honestly portrayed in a consistent tone of voice. This means no typical seller jargon or sales tactics, ever.

Who decides the starting bid price?

  • The curation team at Dial + Bezel works with each seller to set the watches reserve price. That price is also the starting bid price. No hidden reserves or bidding without a chance of actually winning.  

Can a reserve be lowered once an auction has begun?

  • Yes, the seller has the ability to lower or remove the reserve price for a watch at any point during the auction. 

Can I place a bid on my own watch that is up for auction?

  • No. Sellers are specifically prohibited from placing bids on their own watches. If it is discovered that a seller is using other accounts to bid up the price of their watch, all parties involved will be banned from selling or buying on Dial + Bezel. 

Can I cancel an auction once it is live?

  • No, auctions cannot be canceled by a seller once an auction has begun. If the details of a watch are found to be incorrect, the team at Dial + Bezel has the right to cancel an auction if we do not feel that the watch has been accurately and or honestly portrayed to the community. 

How do you take great watch photos?

  • Great photography is at the heart of Dial + Bezel. We have a great how-to photo guide with helpful tips from our friend Matt Hranek, a professional photographer and author of A Man And His Watch, that gives you all tips and tricks you’ll need for taking awesome watch photos. If you are still worried about taking great photos, we offer professional photography services for an additional fee.

Can I hire Dial + Bezel to take photos for me? 

  • Absolutely! If you don’t feel comfortable taking your own watch photos we are happy to offer our professional watch photography services to you for $250. 

I am getting an error when trying to submit a watch for auction. What do I do?

  • If you are having issues submitting your watch or just have a question about the submission form, feel free to shoot us an email at hello@dialandbezel.com

What happens once an auction finishes? How do I get paid?

  • Once an auction ends, the winning bidder will be sent an invoice for the price of the watch plus the buyers premium and any other applicable fees. Once the payment has cleared, Dial + Bezel will send the seller a prepaid and insured shipping label to send off the watch. Once the watch has been received by the new buyer Dial + Bezel will transfer the sales proceeds to your account. 

How is shipping handled?

  • Once a watch has been accepted for auction and an auction date has been set Dial + Bezel will send a sellers kit to the seller with all of the materials (box, protective packaging and some other goodies) needed to send their watch off to the buyer. Once the auction ends we will send the seller a prepaid and insured shipping label so that they can send the watch out to the buyer.

Common Seller Questions

How do I register as a bidder?

How does bidding work?

  • Once you activate your account and add a valid form of payment, you can place a bid by going to any auction page and entering a valid bid amount. Please remember that all bids are final and binding so make sure that you double-check the price you input is correct before confirming your bid. If you have the highest bid over the reserve price at the end of the auction you win. 

How do I follow an auction so that I receive updates?

  • Following an auction is easy. Once you are logged in just click on the “Add To Watchlist” button on the top of the page and then we will send you email updates on the status of the auction.

How do I ask the seller a question about a watch?

  • Asking the seller a question is easy. Simply post a question in the comment section and the seller will post a reply. 

How do I talk to the seller of a watch? 

  • Talking to the seller is easy. Simply post a question in the comment section and the seller will post a reply. 

How much is the buyer’s fee?

  • The buyers fee on all watches is 5% on top of the winning bid price. For example if the winning bid is $100 then the buyer’s fee will be $5. 

Why is there a charge/hold on my credit card after I placed a bid? 

  • All bids are authorized on the credit card that you have on file but no hold is placed. Once the auction has ended, the total and final purchase price plus buyers premium and applicable credit card processing fees are charged. 

Can I bid if I’m not in the US?

  • Currently, bidders must be located in the United States. We are working hard to allow all of our international readers to bid on watches on Dial + Bezel. 

Can I cancel a bid once it has been placed?

  • No. All bids are final and binding so make sure that you are confident in your bid and double-check the price you have entered before hitting “submit.”

Why does the auction timer keep resetting at the end of the auction?

  • Dial and Bezel uses an anti-snipping clock for all of our auctions. This means that within the final 2 minutes of the auction countdown, the clock will reset to 2 minutes after each additional confirmed bid. This ensures that all those who wish to place a bid at the end of an auction have a chance to. 

How do I know if there is a reserve price on a watch?

  • All auctions have a reserve price unless they are specifically listed “No Reserve.”

What happens when I win an auction and how do I pay for the watch?

  • Once an auction ends for which you are the highest bidder you will receive an email with an invoice for the total and final purchase price plus buyers premium and applicable credit card processing fees. You can choose to pay with the credit card that you have on file or use a new payment method. Please note that purchases made via credit card incur an additional 3% credit card processing fee. Payments made via ACH or wire transfer do not incur any additional fees.

How do I receive my watch?

  • If you are the high bidder on a watch the seller will ship you your new watch in an insured protective packaging supplied by Dial + Bezel.  

What happens if I am the high bidder but the auction reserve is not met?

  • If a watch does not meet its reserve price at the end of the auction, Dial and Bezel will work with the top bidder and the owner to try and broker an agreement. 

Can I contact the seller of a watch that didn’t meet its reserve? 

  • If a watch does not meet its reserve price at the end of the auction, Dial and Bezel will work with the top bidder and the owner to try and broker an agreement. 

Is there a “Buy It Now” price on watches up for auction?

  • Watches listed on Dial and Bezel do not have a “Buy It Now” price. All watch prices are determined via auction. 

How can I inspect a watch before I place a bid?

  • If you are located in proximity to a watch up for auction you can reach out to the seller and arrange to see the watch in person. Watches cannot be shipped to potential bidders for inspection. 

Can I return a watch once I have received it? 

  • All sales are final and binding. If the watch that you received is not as it was described in the auction listing you may provide proof of said discrepancies and the Dial and Bezel team will review the case and make a final judgment.

General Questions

How do I create an account?

  • Creating an account is quick and easy. Just click on the login button on the top of the home page and then follow the registration process.

How can I change my password?

  • Once you are logged in select the my account option from the drop down menu under your username. From there you can change your password by confirming your current password and entering your new password. 

I forgot my password, how can I make a new one?

  • If you can’t remember your password click on the login button on the top of the page and then click on the lost your password button. We will then send you password reset instructions to your email address. 

How can I change my username?

  • Once you are logged in select the my account option from the drop down menu under your username. From there you can update your username under the account details tab. 

Where can I find my bidding, listing or comment history?

  • Once you are logged in select the my account option from the drop down menu under your username and then select the Auctions tab to view your complete bid history. 

How do I subscribe to the Dial + Bezel newsletter?

  • You will automatically be signed up for the Dial + Bezel newsletter once you create your account. If you wish to subscribe to the newsletter without creating an account simply add your email to the Sign Up For Newsletter section on the homepage. 

Can I set an alert for a specific make or model so that I am notified when a new watch comes up for auction?

  • We do not currently offer this feature but drop us an email at hello@dialandbezel.com to let us know if this would be useful for you.

Are there rules for what can be posted in a comment?

  • Comments must be relevant to the auction on which they are posted, constructive, and friendly. Dial + Bezel will remove any comments that are deemed inappropriate, trolling or otherwise detrimental to our community and the posting user may be banned from using Dial + Bezel. 

I wanna chat, how do I get in contact with Dial + Bezel?

How do I update or change my credit card information?

  • Once you are logged in select the my account option from the drop down menu under your username. From there you can update your credit card information under the account details tab. 

Shipping

How long does delivery take and how much does shipping cost?

  • Watches are shipped 2 day via Fedex or UPS and all shipping costs are included with the Dial + Bezel service.

Can I track my order?

  • Yes, when your watch ships we will send you an email with tracking information for your watch.

Am I insured against shipping damage or theft?

  • Yes, all watches are shipped insured for the value for which they sold on Dial + Bezel.

Up to what value is the shipping insured?

  • Watches sold through Dial + Bezel are insured at the value for which they sold on Dial + Bezel. 

Returns

What is the return policy?

  • All watches are sold as-is and returns are generally not accepted. If the watch that you receive is not what was described or shown in the auction listing please reach out to us at hello@dialandbezel.com and we will work with you and the seller to remedy the situation.