Photo Guide

Detailed instructions for selling with Dial + Bezel

Great photography is at the heart of Dial + Bezel. We know that great photos of your watch instill confidence in the community and highlight all that your watch has to offer. Our friend Matt Hranek, a professional photographer, author of “A Man And His Watch” and editor of WM Brown Magazine, shared with us some great tips and tricks in this simple guide to taking the best watch photos.

LIGHTING

Shoot your watch in shadowless daylight. The best way to achieve this is to shoot your watch under or near a window that is unobstructed and does not have direct sunbeams coming through onto your watch. If you see shadows on your watch try moving around the watch to find a good angle.

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NEUTRAL + Textured backgrounds

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Shoot your watch on a neutral background such as a wooden table, a book without a dust jacket, or a cool piece of fabric. Avoid shooting your watch on a white background or another light color setting. The goal here is to create some contrast between the background and your watch.

Shoot every possible view of your watch. This means shots of the dial, lugs, crown(s), sides, case back, bracelet or strap, buckle, and any boxes and/or papers that you may have. It is also crucial to take detailed photos of any scratched, ding, dents or other signs of wear on your watch. Trust is key in our community and so hiding something like a scratch isn’t cool.

CAPTURE ALL ANGLES OF YOUR WATCH

WRISTWATCH PHOTO CHECKLIST
  • Front of Watch
  • Dial
  • Bezel
  • Case side view (both sides)
  • Crown
  • Caseback
  • Top of lugs
  • Bottom of lugs
  • Side of lugs
  • Top of bracelet or strap
  • Bottom of bracelet or strap
  • Side of bracelet or strap
  • Top of buckle or clasp
  • Bottom of buckle or clasp
  • Side of buckle or clasp
  • Any and all additional straps and or bracelets
  • Detailed photos of any scratches, dings, dents or other signs of wear
  • Any and all boxes, warranty cards, sales receipts, service history or documentation

FRONT DETAILS

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BACK DETAILS

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PHOTOGRAPH FAULTS + BLEMISHES

Photograph any faults that your watch may have. While you may want to hide a big scratch or ding it is really important that your watch is honestly and authentically shown. Remember that our community is built on trust and transparency and showing honest photos of any scratches, dings, dents or other signs of wear is at the core of that honesty and trust.

REFLECTIONS + PRESENTATION

Be aware of reflections and what they are…(wear clothes). Watches are made to reflect light and that means that you may see reflections in your watch as you take photos. Be mindful and try to limit these reflections when possible. Avoid hairy wrists shots. We have nothing against your hairy wrists but it doesn’t make for an appealing photo. Instead, make sure to wear long sleeves shirts or sweats with the watch peeking through.