1970s Breil Doctor’s Alarm Watch

Winning Bid: $850.00


The Reference

In 1956, the great Italian minds at Innocente Binda, the company that produces Breil watches, devised a wild stunt to promote the ruggedness of their watches. They were going to throw a bunch of their watches off the top of the Eiffel Towel and show everybody that they could withstand the impact. An Italian by birth, Inocente Binda founded his luxury goods company in 1906. It wasn’t until 1942 that he would found the Breil brand, which was named after a Swiss municipality. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. So when the watches that had just taken the nearly 1000 foot plunge off of the Eiffel Tower were recovered and shown to still be running, the public took notice. It was this quality that allowed the brand to stay in business through the quartz crisis and on still to today, as rugged as ever.


The Case

The 40mm stainless steel case is in great to excellent condition with no major flaws and only the occasional very small scratch. The case is substantial and speaks to Breil’s history of making dive watches even though this is no dive watch. The coin-edged bezel plays nicely with the onion-style crowns and sets the overall style language of the case.


The Dial and Hands

The black dial is in excellent condition and has a lot going for it in the design category. Working from the outside in the is an outer Pulsations meter on the rehaut that surrounds Breguet style numerals at 12, 6, and 9. Further into the dial is an inner railroad-style minute track that borders the central alarm indicator. It’s may seem like a handful, but the results are surprisingly legible and well balanced.


The Movement

This watch features an A. Schild 5007 automatic movement with date function. The watch is running and the service history is not known.


Seller WatchSafari
Auction Number 377
Location New York City
Brand Breil
Model Doctors Alarm
Reference Number 145
Movement Automatic, AS 5007 Alarm
Year 1970s
Dial Black
Case Width 40mm
Case Material Stainless Steel
Band Material Leather Strap
Clasp Type Buckle
Original Box No
Original Papers No
Seller Type Dealer

Auction has expired

Highest bidder was: Jkmcgraw

Bidder Name Bidding Time Bid
Jkmcgraw October 27, 2021 4:09 pm $850.00
Jkmcgraw October 27, 2021 4:09 pm $750.00
JPRIII October 27, 2021 4:07 pm $650.00
Jkmcgraw October 27, 2021 11:31 am $600.00
JPRIII October 20, 2021 10:27 pm $550.00
Jkmcgraw October 20, 2021 11:39 am $500.00
ARodBaltimore October 20, 2021 10:11 am $200.00
Auction started
October 19, 2021 9:09 pm

Winning Bid: $850.00

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