Pricing strategy has always played a large role in the watch world and at the foundation of this discussion is the relationship between actual and perceived value. While various brands play around with this relationship in shall we say, complex ways today, Bulova took a simple approach to establish value when they introduced the Caravelle brand to the public in 1962. Public perception at this point in time was that the higher the number of jewels in was the higher the quality of the movement and thus the overall watch. While not true, this was the perception and thus impacted pricing. So here is what Caravelle did. They introduced a line of watches with jeweled movements and sold them at the same price that other companies were selling their low-end non-jeweled watches. A simple strategy. Introduce a superior product at a similar price and watch the sales roll in. And wow did they. By 1968, the Caravelle was the largest selling jeweled watch in America.
The 35mm gold-plated case is in great condition and features all of the correct original components. The design is simple and classic with straight lugs and a sloping bezel. The caseback is in stainless and lists the various features of the watch as well as an N5 date code indicating the production year of 1975. The signed crown is a nice touch and again shows the value that Bulova put into this lower-priced watch.
The Dial and Hands
The dial design and hands are classic Caravelle highlighted by large block hour markers with contrasting numerals at 6, 9, and 12. The silver sunburst pattern is classic and has a surprisingly nice luster for the category. Overall condition is excellent.
This watch features a manually wound 17 jewel Caravelle 11dpd movement. This movement was based on a Citizen 0241 movement and was produced in Japan. The watch is running and the service history is not known.
|Location||New York City|
|Movement||Manual, Caravelle 11DPD|
|Case Material||Gold Plated|
|Band Material||Leather Strap|