The Heuer brand dates its history back to the 1860’s and throughout the majority of its history, the brand has had a strong affiliation with various sporting forms. Whether branded with the Heuer name or produced for a private label you can find their watches associated with sailing, aviation, and most importantly auto racing. The connection between Heuer and auto racing began early in the company’s history with the advent of their line of dashboard mounted race timers. If you have been to a car show you will have undoubtedly seen one or multiple Heuer clocks mounted to the dashboard of vintage race and rally cars. With such a strong connection already formed in the automotive racing world, it was an easy jump for the brand to continue to push the automotive connection with their wrist worn chronographs. The best examples of this connection are the Carrera, named after the Mexian road race, the Carrera Panamericana, and, the Monaco. The Monaco is best known for being the watch Steve McQueen wore for his famous role in the movie Le Mans.
It is somewhat unsurprising then that TAG, a Formula 1 sponsor and engine builder, ended up purchasing the brand in the mid 80’s and renamed the brand TAG Heuer. Under the TAG Heuer name, the brand went through a resurgence in its popularity and was ultimately sold to LVMH in the late 90’s.
The Indianapolis 500 auto race is one of the most important races in the world. It is part of what the racing world refers to as the ‘Triple Crown’ of auto racing which includes the Indy 500, Monaco Grand Prix, and Le Mans. Saying that it is a big deal would be an understatement. Given TAG Heuers involvement in motorsports, it is also no surprise that they have attached their name to the race by way of being the official timekeeper and scorer of the race since 2004. Sponsorship deals like this in the watch world usually means a special edition watch to go along with the event and that is exactly what we have here. In fact, since the early 2000’s, TAG Heuer has produced 17 of such watches.
This particular example, reference 01 CAR201G, was released to commemorate the 2018 running of the Indy 500 and was produced in a total run of 102 watches and this watch is a particularly early example at number 10.
The Case and Bracelet
The 43mm stainless steel and ceramic case is in excellent condition. There are a few signs of wear that are shown through small scratches. Most notably on the left side of the case and on the left side of the ceramic bezel. Both are visible in the photos. Design wise, the case takes a back seat to the beautiful blue ceramic bezel that features ‘Indy 500’ so that you never forget what watch you are wearing. The Indy 500 logo is also printed in full color on the transparent case back. Also printed on the caseback is the production number showing number 10 out of 102.
The bracelet is in excellent condition as well and features a deployant clasp with all original links included with the watch.
The Dial and Hands
The dial and hands of this watch are in excellent condition with no flaws to note. There are some fantastic details of the dial starting off with the skeleton design that allows you to see the inner workings of the watch from the top. Also exposed by the skeleton dial is the transparent date disc. TAG Heuer also added the famed Wings and Wheel” logo of the Indianapolis Motor Speedway at 9 o’clock to complete the look.
The watch is powered by the automatic Calibre Heuer 01 chronograph movement. The watch is running and keeping good time. The service history is unknown.
The watch comes with its original box and papers.
|Location||New York City|
|Model||Heuer 01 Indy 500|
|Movement||Automatic, Calibre Heuer 01|
|Case Material||Stainless Steel and Ceramic|
|Band Material||Stainless Steel|