What do you get when Heuer, the heralded watch brand, and Zales, the Dallas-based jewelry store giant make a watch? Apparently this Baylor Worldtime Alarm. Details are a bit hazy but it appears that at some point in the 70s Zales purchased a large stock of watches to be built by Heuer with the Baylor brand name. These watches seem the run a wide gamut from divers, to dress watches, chronographs, and more. The Baylor name itself also seems to come from Zales association with Dallas, Texas, as Baylor is a long-standing University located in the city. Interestingly, there are also earlier (pre-1950s) Baylor watches that seem to have a completely separate history that links them with being one of the many subbrands of Benrus, but that is a story for another day.
The Case and Bracelet
The 36mm stainless steel case is in very good condition. The case is all high polished and comes across as very honest and original. It wears matching signed crowns and a signed caseback with a retaining ring. The bi-directional world time bezel shows the most wear but all of the city names are fully legible including the ‘home’ city of New York which is printed in red. The watch comes on an aftermarket bracelet that will fit a 7-inch wrist.
The Dial and Hands
The grey dial on this watch is lovely and shows in excellent condition with only some light accumulation of dirt or dust on the lume to note. The highlights of the dial are undoubtedly the attractive grey color as well as the pop of red on the arrowhead tip of the alarm hand.
This watch features a manually wound AS 1568 alarm movement. This movement is the date version of the AS 1475 alarm movement which was AS’ first and most popular alarm movement. The watch is running with all alarm functions working as expected. The Service history is not known.
|Location||New York City|
|Model||World Time Alarm|
|Movement||Manual, AS 1568|
|Case Material||Stainless Steel|
|Band Material||Stainless Steel|