Juvenia With Art Deco Square Case

Auction Expired

Auction Expired because there were no bids

The History

Juvenia has had quite a history with more ups and downs than we can count. Like so many of the brands that we have talked about, Juvenia traces its roots back to La Chaux-de-Fonds in the mid-to-late 1800s. Their early years were spent on developing their own in-house movements, focusing on compact and ultra-thin movements for ladies’ watches. Juvenia really started gaining recognition for the brand after World War II. They began to focus on more avant-garde designs and pushed the boundaries of watch design with cases in the shape of stars, flowers and more. Juvenia was also a pioneer of the display caseback. These developments lead them to their most well known series of watches starting with the Juvenia Mystere, an early mystery dial watch, the Trigone, with overlapping rotating triangles for hours and minute hands, the Planete with concentric hour and minute hand discs, and the most well known Sextant with a semi-circular hour hand. These great designs weren’t enough to sustain the brand through and by 1970 the brand was sold off to the Communauté d’Horlogerie de Précision along with Ebel and Eberhardt which would give them access to the Beta 21 quarts project. The brand would continue to flounder and by the late 80s, the brand was once again sold to a Hong Kong company who would produce watches under the Juvenia name until the mid 2000s.


The Reference

This Juvenia comes from the post war period that we talked about above where the brand was focusing on these more progressive and in this case art-deco designs. With a fairly simple dial this watch’s appeal really stems from its square case. Contrasting the square shape are what could almost be described as oval end caps that separate the case visually from the lugs and brings some softer edges to the overall square motif.


The Case

The 25mm stainless steel case is in good condition. The watch has seen a previous polish but it seems to have been done with a light hand. There are scratches throughout the case which should be noted and a larger scratch on the lower right side of the case below the dial that we would like to specifically call out and which can be seen in the photographs. The caseback has some deeper scratches and features the case number which reads 76116.


The Dial and Hands

The dial on this Juvenia is quite lovely in its simplicity and is showing in very good condition. The standouts on this dial or the gold dot style applied hour markers, reverse arrow hands, modern sans serif font, and an unusual Switzerland (as opposed to Swiss) signed dial. Along with the small second sub dial it all adds up to a very attractive dial the complements the case nicely.


The Movement

This watch features a manually wound movement. The watch is running and the service history is unknown.


Seller LouisMartinJewelers
Auction Number 273
Location New York City
Brand Juvenia
Model N/A
Reference Number N/A
Movement Manual
Year 1940s
Dial Cream
Case Width 25mm
Case Material Stainless Steel
Band Material Leather Strap
Clasp Type Buckle
Original Box No
Original Papers No
Seller Type Dealer

Auction has expired

Auction Expired because there were no bids
Auction started
April 15, 2021 7:00 am

Auction Expired

Auction Expired because there were no bids

Leave a comment


There are no comments yet.