Translating from French to “The Day”, LeJour was best known as a retailer of watches manufactured by Heuer and as the brand for Yema watches in the United States. While odd today, the idea of a major company like Heuer making watches for a private label was very common in the watch world up until the quartz crisis. In fact LeJour was not the only brand to benefit from this relationship with Heuer and a whole subset of so-called ‘poor man Heuers’ exist today that were created under these pretenses. When the partnership between LeJour and Heuer formed in the late 1970’s Heuer was pushing automatic chronographs on the world. Some guess that this led them to sell their older manual wind chronograph movements and cases on the cheap to these private labels. This could explain the difference in style between these watches and the contemporary Heuer models which featured mostly cushion shaped cases.
LeJour went the way of so many other brands in the late 70’s and early 80’s as a result of the quartz crisis. Following this initial shutdown, the brand name was bought and sold numerous times until 2017 when the brand was resurrected once again. The modern LeJour focuses on the heritage of the brand and uses past models as inspiration for their current lineup.
When talking about LeJour models you almost have to talk about the corresponding Heuer model. In this case (pun intended), the corresponding model is the Heuer Pasadena and the only real difference is the logo on the dial. Nothing else. What really distinguishes this watch, both when it was released and today, is its distinctive black case. Heuer was one of the pioneers of black watches and it began with a partnership with Porsche. Some early attempts didn’t go so well due to the use of powder coating, but once the company settled on a PVD coating (seen here) they were off to the races, quite literally. Today the watch world has thoroughly embraced the black watch with style icons such as Karl Lagerfeld and Virgil Abloh each choosing a black watch as their daily wear.
The Case and Bracelet
The 41mm PVD steel case is in excellent condition. There are a few very minor dings on the top of the bezel (see photos) but otherwise, the case is fantastic. Likewise, the crown and pushers, both of which are correct, are in very good condition with some of the base steel beginning to show through in high touch areas. The caseback has some larger scratches most likely due to opening the caseback. The bracelet, while correct for the watch, shows significantly higher wear with the steel showing through the black coating on most edges.
The Dial and Hands
The dial and hands are in excellent condition with no major flaws to note. All components appear to be correct and are presumed to be original. The lume is uniform and shows no signs of degradation.
This watch is powered by an automatic, Valjoux 7750 chronograph movement. The watch is running with all of the functions of the chronograph working properly. The service history of the watch is unknown.
|Location||New York City|
|Movement||Automatic, Valjoux 7750|
|Case Material||PVD Steel|
|Band Material||PVD Steel|