Nivada Alertamatic Alarm Watch

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Auction Expired because there were no bids

The History

Setting an alarm for a specific time is something that all of us take for granted. Today you simply go to your phone and set one (or a hundred if you are my wife), but go back just a few hundred years and this was not so easy. One of the earliest known people to try and solve the problem of setting an alarm was none other than Plato who needed to find a way to ensure that he was awake for his dawn lectures. Plato solved the problem with a water clock and others would implement unique solutions for the next few millennia, but it wasn’t until the late 1700s that a more standard and modern solution was implemented. Even still it took almost another hundred years for Seth E. Thomas to create a version of the alarm clock in 1876 that could be mass produced and sold to the general public. “In an expanding urban and industrial world, people were obligated to know the time and to be on time,” writes historian Martin Levinson. “By the late nineteenth century, many consumers were actively seeking alarm clocks.” Eterna takes the award for bringing the alarm functionality to a series production wristwatch in 1914. Ever since the alarm watch has been a popular, yet less and less so in recent years, watch complication and nearly every brand has produced a version including this Nivada Alertamatic.


The Reference

The Nivada Alertamatic is a rarely seen reference within the Nivada catalog. The Chronomaster is undoubtedly the watch that has captivated collectors in recent years but the Alertamatic should not be overlooked. The main draws of this watch are its fantastic dial design and the alarm functionality. The alarm itself is set and armed using the top crown. It may look like a chrono pusher but it’s not. In order to set the alarm you pull out the top crown all the way and then use the lower crown to set the orange arrow on the inner dial to set the desired alarm time. You then push the top crown to the middle position to arm the alarm. In the full in position the alarm is off.

Also of note is that this watch has a couple twin brothers in the Omega Memomatic ref. 166.072 and the Lemania Alarm 9751.


The Case

The 39mm stainless steel case is in good condition. It looks to wear it original finishing with a radiant brushed finish on the top of the case and a high polish on the bevel and sides of the case. There are few deeper scratches that should be noted including one above the lower lugs. The other components including crowns and caseback look to be correct for the watch and the caseback features an engraving that reads “HEIRI”.


The Dial and Hands

The silver and blue dial is in excellent condition. The colors throughout the dial remain vivid especially the deep blue and vivid orange in the center rotating disk. The lime is full and has aged consistently throughout the dial and all of the components look correct and are thought to be original.


The Movement

This watch features an automatic Lemania 2980 alarm movement. The watch is running with all alarm features functioning as expected. The service history is unknown.


Seller WatchSafari
Auction Number 257
Location New York
Brand Nivada
Model Alertomatic
Reference Number 9751
Movement Automatic Lemania 2980
Year 1970s
Dial Silver and Blue
Case Width 39mm
Case Material Stainless Steel
Band Material Leather Strap
Clasp Type Buckle
Original Box No
Original Papers No
Seller Type Dealer

Auction Expired

Auction Expired because there were no bids

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