Payard Valjoux 7734 Chronograph

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The History

After a few hours trying to research the history of the watch brand Payard, we were stumped, unable to find any hard facts of value. From the few watches for sale, or that have been sold, across the internet here is what we can piece together:

Payard was a Swiss watch brand that most likely produced watches from the 1940’s until sometime in the 1970’s. We have seen examples that range from ornately styled women’s watches to divers and chronographs. The good examples that we have seen feature movements and cases made by high quality swiss producers like the Valjoux movement present in this watch we have for auction today. Like so many other brands, Payard was most likely a casualty of the quartz crisis that saw the demise of so many independent watch brands. 

If you know anything about the background or history of the Payard brand please share in the comments below!

The Reference

Much like the Opeco previously featured on the site, this Payard is no doubt the result of a specific time in watch history. Quartz watches were already starting to take market share away from mechanical watches and with similar movements found across many of the mechanical watches of the time, brands like Payard attempted to stand out from the pack by turning to bold dials and funky hands in striking colors. What could be more 70’s than blue TV style chronograph subdials and electric pink hands? We’ll wait while you think. 

The piece of this watch’s history that we do know for certain is its movement, the Valjoux 7734. The 7734 is part of the 7730 family of famous Valjoux movements that went into production in 1969 based off of the Venus 188 movement that had ceased production in 1966. These movements can be found in watches made by brands like Breitling, Tudor, Heuer, and yes, even Payard. 


The Case

This Payard chronograph features a 36mm chromed case that is in good condition with stainless steel case back. It should be noted that there is a large scratch above the 7 o’clock lug and other small scratches throughout. With such little information known about these watches, it is impossible to know if the unsigned crown and pushers are correct but they fit for the time period and style of the watch. The pushers show areas of high wear with the chrome having rubbed off, especially on the edges. 


The Dial and Hands

The white and blue dial along with the pink handset are, by far, the highlights of this watch. The colors are extremely vivid and bring a wealth of character to the watch. The dial also shows classic style elements of the era with its TV style sub dials and rounded rectangle bordering. The printing on the dial is crisp and clear with only minor fading and scratches. The lume plots appear intact and the applied hour markers still show a fine polish. 


The Movement

This watch features a manually wound Valjoux 7734 movement. The watch is running and keeping good time with all functions of the chronograph currently functioning. The service history of the watch is unknown.


Seller VintageWatchFam
Auction Number 127
Location New York City
Brand Payard
Model Chronograph
Reference Number N/A
Movement Manual Wind Valjoux 7734
Year 1970's
Dial White and Blue
Case Width 36mm
Case Material Chrome
Band Material Leather Strap
Clasp Type Buckle
Original Box No
Original Papers No
Seller Type Dealer

Auction has expired

Auction Expired because there were no bids
Auction started
October 7, 2020 9:19 am

Auction Expired

Auction Expired because there were no bids

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