The Heuer brand dates its history back to the 1860’s and throughout the majority of its history the brand has had a strong affiliation with various sporting forms. Whether branded with the Heuer name or produced for a private label you can find their watches associated with sailing, aviation, and most importantly auto racing. The connection between Heuer and auto racing began early in the company’s history with the advent of their line of dashboard mounted race timers. If you have been to a car show you will have undoubtedly seen one or multiple Heuer clocks mounted to the dashboard of vintage race and rally cars. With such a strong connection already formed in the automotive racing world, it was an easy jump for the brand to continue to push the automotive connection with their wrist worn chronographs. The best examples of this connection are the Carrera, named after the Mexican road race, the Carrera Panamericana, and the Monaco. The Monaco is best known for being the watch Steve McQueen wore for his famous role in the movie Le Mans.
It is somewhat unsurprising then that TAG, a Formula 1 sponsor and engine builder, ended up purchasing the brand in the mid 80’s and renamed the brand TAG Heuer. Under the TAG Heuer name, the brand went through a resurgence in its popularity and was ultimately sold to LVMH in the late 90’s.
By the mid 1970s Heuer was struggling as a business due to the quartz crisis and was looking for new watches to spark sales. In 1979, having been approached by a diving equipment company at a trade show, Jack Heuer had the idea to make a proper diving watch. The company had made diving watches in the past but they were really just Autavia chronographs with a diving bezel. This new watch was to be a true diving tool watch like nothing they had produced before. These ‘Jumbo” divers as they would come to be known were made in two distinct runs. The first was the reference 844 for which the production was outsourced to Monnin and features an automatic movement. After the initial success of the watch, Heuer decided to bring production in house and renamed the watch to the reference 980.006 and was fitted with an ETA quartz movement. This ref. 980.029N TAG Heuer 1000 Series Professional diver, often referred to as the “Black Coral” for its black PVD and gold case, dates to the late 80s.
The PVD-coated and gold-plated stainless steel case measures 37mm in diameter and 9.5mm thick. It features a sapphire crystal and tritium lume. Overall condition is fair and that assessment is due to two main faults. The first being significant wear to the PVD coating which is common among these models and the second is a significant chip in the crown. All of the components are correct and thought to be original.
The Dial and Hands
The dial and hands are in very good condition with no major faults to note. The lume has started to take on an attractive patina. All of the components are correct and thought to be original.
This watch features a TAG Heuer 2.89 ( ETA 955 114) quartz movement. The watch is running and the service history is unknown.
|Location||New York City|
|Model||1000 Series Professional Diver|
|Movement||TAG Heuer 2.89 ( ETA 955 114) quartz|
|Case Material||PVD-coated and gold-plated stainless steel|
|Band Material||Nato Strap|